My final brief of Year 2 required us to create our own brief. For this brief, I had the idea of redesigning value brand packaging as I felt it can be extremely simplistic at times and could be made better. I decided to make a brand guidelines booklet showcasing my brand "Eco-Price." The brand that I created was a sustainable value brand that was aware on their environmental impact. I stated in the booklet how all of our products would be recyclable and from sustainable sources. I took a lot of inspiration from vintage packaging design such as Sainsbury's basics old designs. 
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